Annual “Are You Indispensable?” Cocktail
Competition Spotlights PAMA as the Indispensable Modifier
Transforms Ordinary Tipples into Extraordinary Libations
original, all-natural pomegranate liqueur, announces the second annual “Are You
Indispensable?” Cocktail Competition for professional bartenders and
mixologists age 21+. The competition,
hosted by Hanna Lee Communications, Inc., spotlights PAMA’s role as the indispensable
modifier that harmonizes an infinite array of base spirits, both clear and
aged, and cocktail ingredients in drinks for every occasion and season. With its balanced sweet-tart flavor, silky
texture and ruby-red color, PAMA brings complexity and sophistication to
cocktails ranging from aperitifs to nightcaps.
will be chosen to compete in New York City.
The grand prize is $5,000, with second and third place winners awarded
$2,000 and $1,000 prizes respectively.
- Any base
spirit, clear or aged, may be used
- The cocktail
must contain a minimum of ½ oz of PAMA Pomegranate Liqueur
should use a maximum of four (4) common ingredients rather than
those that are obscure or homemade
should likewise be straightforward to facilitate replication by home
- All recipe
ingredients are to be specified using U.S. measurements
A maximum of
two (2) recipes, including cocktail names, list of ingredients, preparation
method, inspiration behind each cocktail and cocktail photos should be uploaded
July 15 to December 31, 2014
- Paul Pacult – Noted spirits critic and publisher/editor
of The Spirit Journal
- Steve Olson – Founder of aka wine geek and renowned
spirits, wine and cocktail expert
- Julie Reiner – Doyenne of cocktails and owner of
Flatiron Lounge and Clover Club
- Kate Shapira Latts – Director of Marketing and a member
of the third generation of the family behind Heaven Hill Distilleries,
Inc., the parent company of PAMA Pomegranate Liqueur
Distilleries, Inc. will assume ownership of all the submitted recipes and will
credit its creator in all publicity (print, broadcast, online), social media
platforms, as well as marketing materials.
MORE INFORMATION ON PAMA POMEGRANATE LIQUEUR
www.pamapros.com / Twitter: @PAMAPros
is organized and hosted by Hanna Lee Communications, Inc.
/ Twitter: @hannaleenyc
leading online community for bartenders and mixologists.