Here’s What To Expect:
Phase One: Online Submissions | May 3rd - June 11th, 2021
To enter the competition, submit your unique cocktail recipes via ShakeStir by June 11th, 2021 at 11:59pm. Contestants must have a ShakeStir profile (and the profile must indicate U.S. residency) in order to participate. Creating a profile is simple and can be done HERE. Five (5) contestants per market will be selected to participate in the semi-finals.
Phase Two: Semi-Finals | Week of June 21st, 2021
Semi-finalists will prepare and present their bourbon cocktails to an influencer and/or mixology expert within their market on the date(s) listed below (locations and times TBD). Semi-finalists must attend the event within their market to be eligible for the finals. One (1) semi-finalist per market will advance to the finals.
Dates for the semi-final events in each region are:
- June 21st - Oakland, California
- June 21st - Chicago, Illinois
- June 22nd - Orange County, California
- June 22nd - New York, New York
- June 23rd - Tampa, Florida
- June 23rd - Houston, Texas
- June 24th - Dallas/Ft. Worth, Texas
- June 25th - Austin/San Antonio, Texas
Phase Three: The Finals (June 30th - July 29th, 2021)
Finalists from each market will be flown in to Austin, TX to participate in the pre-recording of The Finals. The pre-recording will be held on Tuesday, July 20th, 2021. Travel and accommodations will be provided for two (2) nights at the East Austin Hotel (1108 E 6th St, Austin, TX 78702) on July 19th, 2021 and July 20th, 2021. Finalists will show off their cocktails and share their stories in front of a live panel of judges. The Finals will then air on July 29th, 2021 at 7:30 PM CST, with viewers getting a chance to cast their vote along with the judges for their favorite cocktail. The bartender with the highest overall score will win the title of "2021 Bourbon Brawl Bartender of the Year". The winner will be announced LIVE at the end of the finale and receive the grand prize of $10,000, a barrel of their own bourbon (for personal consumption only) and be made available as a cocktail kit via Cocktail Courier! Prizing is provided by Good Bourbon for a Good Cause 501(c)(3).
For more information on the format of the competition, read the full rules document here.
For more information on ingredient regulations, click here.
Submit your recipe on this page by clicking on "Submit Recipe To Competition" or by using the ShakeStir iPhone App (COMPETITION TAB) by June 11th at 11:59pm CST. If you have any questions about the competition or need any assistance, please contact firstname.lastname@example.org.
Important: You need to have a ShakeStir profile that indicates that you live in the U.S. in order to submit, so make sure your profile is up to date!
- Your ShakeStir Team