The 2015 “Show Me the Proof!”
High Proof Cognac Cocktail Competition
Celebrating Louis Royer “Force 53” VSOP Fine
Fourth Annual Competition to Showcase the Seasonal Mixing Possibilities of
Royer “Force 53” VSOP Fine Champagne Cognac
On behalf of Louis Royer Cognac, Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing, is seeking out the best new cocktail creations that harness Louis Royer “Force 53” VSOP Fine Champagne Cognac. At 106 proof, this bold spirit, currently one of the highest proof Cognacs available in the U.S., offers complexity and great finesse. Its strength enables Louis Royer “Force 53” VSOP Cognac to stand up to mixing in any cocktail and its versatility makes it a year-round favorite. The competition is open to professional bartenders and mixologists age 21+. A total of 6 “Show Me the Proof!” finalists will be chosen to compete in New York City.
The Grand Prize is an educational trip to France to learn the intricacies of Louis Royer Cognac’s production in Jarnac, experience its Cognac heritage dating back to 1853, meet its fifth generation Master Selector and Master Distiller as well as spend two nights in Paris to experience the City of Light’s sophisticated cocktail culture. Second and third place winners will each win a cash prize of $1,000.
- The cocktail must contain a minimum of 1 ½ oz of
Louis Royer “Force 53” VSOP Fine Champagne Cognac
- Recipes should use a maximum of five (5) common ingredients,
rather than those that are obscure or homemade
- If other hard spirits are included, they are limited to ½ oz
- Techniques should likewise be straightforward to facilitate replication by home bartenders
- All recipe ingredients are to specify U.S. measurements
HOW TO APPLY
A maximum of two (2) seasonally-driven recipes, including cocktail names, a list of ingredients, preparation method, the seasonal inspiration behind each cocktail and cocktail photos should be uploaded at www.shakestir.com/louisroyer
June 15 to August 31, 2015
FINAL COMPETITION DATE AND PLACE
6 finalists will compete in New York City in October 2015
Paul Pacult - Noted spirits critic and publisher/editor of The Spirit Journal
Dale DeGroff - Legendary mixologist and founder of the Museum of the American Cocktail
Steve Olson - Founder of aka wine geek and renowned spirits, wine and cocktail expert
Jack Robertiello - Widely-respected spirits and cocktail writer
Jérôme Royer - Louis Royer Cognac’s Master Selector and a fifth-generation family member
Louis Royer Cognac will assume ownership of all the submitted recipes and will credit its creator in all publicity (print, broadcast, online), social media platforms, as well as marketing materials
The competition is organized and hosted by Hanna Lee Communications, Inc.
ShakeStir, a leading online community for bartenders and mixologists.
FOR MORE INFORMATION
Please visit www.hannaleecommunications.com and www.louis-royer.com and
follow us on Twitter at @hannaleenyc and @Force53cognac